This logo won 2nd Place at  the 11th annual AIGA logo Show
at The Art Institute of California - San Diego


In my Advanced Design Class we had to choose a company that we felt lacked good branding and then completely redesign it. I chose trident gum because its logo is boring and generic. I played off of the fact that Trident is the original sugar free gum. I gave the brand a refined vintage look. We had to create a new logo, and new promotional material

DISCLAIMER: All Illustration was created by Grayson van Loon. Mock-up assets have been edited but are not owned by Grayson van Loon